Top Five Things To Look For When Hiring A Photographer And Videographer
To drive website traffic and potential buyer engagement, its not a simple case of having a website or posting articles on your social media anymore. In today’s virtual environment, decisions to purchase your product or service are often already decided before the potential client even contacts you. They’ll do their research, look at reviews, post questions on forums, and gather as much information as possible. Now more than ever, it's vital your business continues to create and deliver, high-quality relevant content which promotes the products or services you provide, the content is relatable to the viewer and shows examples of your work, which will drive buyer engagement and increase sales. Delivering continual high-quality and targeted content will not only boost your company’s image significantly, but will also result in a higher reach of potential customers, increase your company’s visibility, growth, and reputation. However, it’s a challenge to continue to create visual content that both, builds awareness and drives new buyer engagement. Creating compelling content to stay ahead of your competitors can be tedious, often a time-consuming task, which if done poorly, can fail to deliver the results you anticipated.
If you have experienced this problem, or are concerned you don’t know where to start, you’ll need assistance from a professional photographer and videographer who can not only help produce the feature-rich content promoting your product or service, but provide a complete solution which drives results. Today’s photographers and videographers, have to be more than just an individual who takes nice pictures, they have to creative, have a vision and style which drives buyer engagement, you want the viewer to look at the picture or video and instantly relate to it and want to contact you, we call that the “call to action”, today’s modern photographers and videographers, have to also be marketers, to know how to take the picture or produce the video, enhance it, and package it into a finished media ready for your website, social media, and e-commerce. Unfortunately, with the sea of “professionals” out there, selecting the right one for your business can be a challenging and daunting task. To help narrow down your search for the perfect professional, here’s our list of the top five things to look for when hiring a photographer and/or videographer for your next project.
Before hiring a photographer or videographer, you need to know if they are fully insured and what their liability coverages are for the services they provide. They should have extensive coverages which not only cover the potential of property damage while on location, but also have adequate coverage for their equipment and personnel. At LogicWorx Studios, we carry multi-million-dollar separate coverages for our drone aerial video production work and our standard studio style photography work.
2. Reviews and references
It is important to validate the photographer or videographer as a reliable, credible, and trustworthy organization before you hand over your hard-earned money to them. On two recent occasions LogicWorx Studios has been called in to salvage a photoshoot and video production, due to the client making their decision purely on cost, and hiring the cheapest and in-experienced photographer and videographer they could find. This ultimately cost them more money to get the project completed as they’ve had to pay twice. To ensure, this doesn’t happen to you, read through the photographer or videographers customer reviews, ask for references, or the opportunity to speak with some of their previous clients about their work, did they like working with them?How was the quality of their work? Did they deliver on time? Did they allow for revisions? What was the experience like? If you find a production company that receives positive feedback, they will have a trail of happy customers, potentially in the same industry as you. Due diligence and research are key to saving you money in the long wrong, as we say, “do it right the first time…second time is more expensive!” Make sure the photographer or videographer you hire, has delivered a similar project to yours, our advice is to ask to see examples of their work, view their portfolio and gauge if both their experience and style is what you are looking for in your project.
As we’ve mentioned earlier, look for a professional who has many years of experience in the commercial photographer and videographer space, someone who has many positive reviews, strong examples on their website, and an established portfolio of the projects they have worked on which could be close to what you are looking for. This is a clear indication of the results you can expect and the business process (workflow) the photographer or videographer follows, from the initial inquiry to production, post-production, and finished media. An experienced photographer and videographer will be well-versed with both technical details, composition, post-production editing and use only professional-grade equipment.
4. Business process and workflow
Besides having years of experience, a production company-specific to photography or videography will know how to capture and to relate to your ideas, structure the shoot, enhance, modify and adjust the media as needed, to meet your project requirements using a broad range of professional editing software. When you consider hiring such a company for your project, ask to see their portfolio and some of their other projects which might align with yours, and ask them how the process works, discuss their workflow, what happens after contract signing, and when you might get the finished media. A photographer or videographer should be able to openly discuss their approach and answer all your questions, even provide examples of how they run their business, and discuss how they would support your project.
5. Flexibility and attention to detail
When choosing a photographer or videographer, check whether they provide flexibility with their services. You will want someone who will be able to deliver precisely what you are looking for with quality, precision, and stunning visual content. Look for a firm that will adjust and adapt to your requirements, pays attention to the smallest details, is creative, and thinks outside the box, while delivering that little something extra to your projects, that sets them and you apart from the competition.
If you’re looking for a professional production company for your photography, videography, and aerial media projects, reach out to us at LogicWorx Studios Inc. Our team of talented professionals brings over a decade of experience in the industry, working to the highest levels of creativity, vision, and unparalleled services, as you will see from our reviews. We offer a broad range of photography and videography services specific to; promotional videos, commercials, residential and event photography, real estate photography, interactive virtual tours, video interviews and testimonials, product and merchandise photography, and digital media creation for all social media channels and websites. All our services include full post-production editing, retouching, enhancing, and animation, with optional voice-over narration with our actors and custom background music.