Common Mistakes People Make When Hiring A Photographer or Videographer
There are several times when you will feel the need to hire a photographer or videographer for your business or personal requirements. If you’re a business, you’ll need a professional photographer or video production company for your visual branding needs - whether it’s for social media, a new or updated web design, or any other marketing demands. Similarly, you might be considering a videographer for your next business video, special event, or product launch. That said, in our experience, you can never be sure of the quality of work the photographer will produce if you don’t take the time to do your due diligence and check their work.
As an end customer, you need to avoid making common mistakes when hiring a photographer or local video production company. The task, of course, can be daunting, but you can be confident about hiring a photographer or videographer that best suits your needs with a bit of research. To help you out, here are some common mistakes people make when hiring a photographer or videographer and how you can avoid them.
1. Choosing a photographer based purely on price
Many times, we have inquiries from potential clients looking for photography, videography, and drone media services. In some cases, they have come to us because they made the mistake of hiring a photographer or videographer they found online, who was significantly cheaper than what the industry recommends, only to then have to pay again to hire us or another professional to re-take the photographs and video. During the summer of 2020, we were hired on four separate occasions to address such a situation. As we tell our clients, the old adage of “you pay for what you get” is still true; while we aren’t the cheapest, we guarantee you will be happy with our results as we deliver exceptional value for the services we provide, whether its photography, aerial drone media, or video production, we continue to receive five-star reviews for the services we provide and won’t rest until our clients are 100% satisfied.
2. Not doing due diligence and reference checks
In the world of technology and the internet, anyone can ‘claim’ to be a professional photographer and offer services that you might be looking for. However, due diligence is critical before deciding on your next photographer or videographer for your project. Many checks are done in an interview for a potential new hire or employment position, including references, experience, etc. Hiring a photographer, videographer, or drone operator should be no different; you are potentially hiring them for a job position you have. Therefore, do your background checks, review their experience and portfolio, discuss how they will deliver your project, what their process looks like, check their insurance coverages, appropriate licenses, online reviews, learn about the equipment they use, and if needed, ask to speak to some of their existing customers, to get their feedback and experience working with the person or company. Then narrow down the list, perhaps even ask them to provide an example of a similar project they’ve completed.
3. Hiring someone using a smartphone to take ‘professional photographs’
Sure we all have iPhones and other smartphones with technology that continues to evolve, but the clue is in the name ‘phones.’ Using an iPhone to take a professional photograph or video is like using a professional DSLR Camera as a drone. Sure, you could throw it in the air with the record button on and might get a decent video shot, but it’s unlikely that the result will be satisfactory. Each piece of equipment has a specific purpose, and none could be more accurate than the cameras used to take photographs, videos, and professional-grade drones for aerial media.
There is a reason professionals use full-frame and mirrorless DSLR cameras for their projects. The quality of the photograph and 4K video footage that professional-grade equipment delivers makes all the difference. All our professional-grade cameras shoot in 4K, FHD, 1080P HD, and RAW format with support for multiple lens configurations specific to the project requirements, along with a wide range of support equipment including, gimbal stabilizers, steady cams, fly-cams, studio lighting, and professional audio recording equipment. So, if a ‘professional photographer’ turns up to your next shoot with an iPhone and nothing else…well, you might want to show them the door!
To avoid these and other mistakes when hiring a photographer or videographer, reach out to LogicWorx Studios Inc. For the past two years, we have been awarded the Certificate of Excellence from Bark as one of the Top Commercial Photographs and Drone Aerial Photographers in the region. We provide professional freelance photography and video production services for commercial, residential and special events, including; drone aerial video and photography, promotional videos, infomercials, educational videos, photography services, virtual tours, video interviews, short movies, and digital media creation for all social media channels, websites and marketing purposes.
To learn more about the services that we provide, please click here. If you’ve any questions about photography or videography, get in touch with us by clicking here.